My boy Matt was saying he thinks it’s lame that Cube still raps considering his appearance in Are We There Yet? Personally, I think if Cube still has passion for the game then he should release music as much as possible. Here’s part of an article about his new album Raw Footage.
“Going independent in 2006 really re-energized me. It rejuvenated me [and] my feelings for the game,” he said. “Being on [major] record labels is for the birds. It sucks all your energy out. Because the good ideas you come up with, a lot of times they don’t wanna do it. Especially on the promotional tip. They follow these same ancient formulas to sell a record. You gotta be creative in 2008 to sell a record. That’s the first thing. When I started doing it independent, it gave me my swagger back and made me feel like I was doing hip-hop and not just doing records for somebody. I just went back to the essence and stopped worrying about the hip-hop fans and started worrying about Ice Cube fans.”
“I wanna take it back to the real hip-hop,” Cube said. “It Takes a Nation of Millions to Hold Us Back by Public Enemy is one of the records I cherish, I love. I wanted to flip that and put the emphasis more on us and our community, on what we’re doing to hold us back. I also wanted to talk about what’s going on in the world and how I feel about it and what I’m ready to do. It’s not a game. People playing hip-hop like it’s a game. Let’s get back to talking about what people going through so we can solve some of these issues.”
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