50 reps Pontiac, too.

New music will not be the only thing fans can look forward to from 50 Cent and Busta Rhymes in the coming months.

Under a new agreement between the rappers’ management company, Violator Management, and Wilton, Connecticut.-based Drinks Americas, Busta Rhymes and 50 Cent will be used to market the Leyrat Cognac and Sparkling Vodka brands.

The new alliance is not the first time Drinks Americas has reached out to the rap community.

The beverage company entered into an equity partnership with super producer Dr. Dre in February 2008, to develop and market a series of premium alcoholic and nonalcoholic beverages.
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Looks like 50 has changed his tune, though. Here’s what he told CBS in ‘06.

He said he tries to avoid sweets, sneaking soda when it’s “available,” but often substituting it, naturally, with Glaceau beverages. The savvy businessman, who has his own record label, G-Unit, and a sneaker line with Reebok, said his refrigerator is stocked with “a lot” of the drinks.

“It’s a better reflection of my lifestyle,” he said. “I don’t drink alcohol and I don’t need an energy drink.”

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