Ciroc Vodka Sales Through-The-Roof Thanks To Sean “Diddy” Combs
Sean “Diddy” Combs has been involved with Ciroc Vodka since 2007. As a 50% owner of the Ciroc brand, Diddy and his Sean Combs Enterprises are primarily responsible for brand management. What does that entail? For starters, Diddy and his staff oversee the marketing, product placement, public relations, and marketing related to Ciroc Vodka. Thus far, Diddy has helped Ciroc become one of the premiere brands of Vodka on the market.
The partnership with Combs is extremely lucrative, helping Diageo earn over $2 billion in liquor sales in 2008. Combs began promoting the brand in a deal announced in October of 2007. Since then, sales have climbed from 60,000 cases in the first half of 2007 to a whopping 400,000 cases for 2008-2009. According to Strachan, Combs is a true partner in the venture and receives half of Ciroc’s profits. [Source: AllHipHop]
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