According to Billboard, rapper Busta Rhymes is extending his brand with the help of Venom Energy:
Busta recently signed a “very lucrative business deal” with Venom Energy drinks, a beverage under the Dr Pepper Snapple Group. The opportunity, which includes nationwide advertising, branding and promotional opportunities, was proposed to him through his management team at Violator Management, says Busta, adding, “the most appealing thing about the situation was just the room they were leaving for the nature of the relationship between Venom and Busta Rhymes to just grow.”
This partnership makes total sense (no pun intended). Busta Rhymes is arguably the most energetic performer in hip hop. Don’t believe us? Check Hiptics.com’s footage of Busta Rhymes performing at Rock The Bells this past summer.
Founder and Executive Editor of Hiptics. I launched Hiptics in 2008. I spent the last 4 years at Denison University where I hosted a weekly hip-hop radio show on 91.1 WDUB (one of America's Top 20 Most Popular College Radio Stations). I also served as Public Relations Chairman, Program Director, and Webmaster of the station. I genuinely love hip-hop, and have been involved in nearly every aspect of the culture starting with selling my own music in Middle School (haha, true story). I won the Culture Jam Freestyle Battle at Denison both times I participated. I brought Wiz Khalifa, EbGb, and D.Julien to campus for a free Hiptics show in January 2010. I've interviewed everyone from Bone Thugs-N-Harmony to the CEO of Death Row Records. I've DJ'd for Wiz Khalifa and Sam Adams, as well as at countless parties and campus events. There's a lot more to be said, but I don't want to be THAT guy. My point is this: I'm not just another one of these hip-hop bloggers. If the Internet didn't exist, I'd still be in the game.
